We created an awareness campaign for Huddle, our proposed online community for Penguin Books that’s named after a large grouping of penguins and designed to bring fans of various genres together.

Out of Home / Guerilla

Strategically placed QR codes lead to a quiz about reading preferences to determine "what kind of Penguin" you are. From there, you'd be invited to join Huddle.

Posters

Logo

Transition from landing page to app

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